Supadent
Built and run by dentists

Better dentistry doesn't grow revenue. Better systems do.

We fill private diaries with high-value consultations that attend and convert. You do the dentistry.

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Free 30-minute call, no obligation. We'll tell you straight if we're not a fit.
Dentist-founded, dentist-run One practice per area Paid on attended consultations, not leads

Most practices don't have a marketing problem. They have an invisible one.

Everything you can see sits above the waterline: the ads, the website, the budget. What actually decides whether an enquiry becomes a case sits below it, in five places nobody is watching. None of them are clinical and none of them are the ad.

Enquiry comes in
✗ Arrives at 8pm, gets a call back tomorrow afternoon
Patient picks up
✗ Two attempts, no answer, marked as a time waster
Consultation booked
✗ First available slot is three weeks out
Patient attends
✗ Nothing was taken to hold the slot, so nothing holds them
Treatment starts
✗ The ones who wanted to think about it are never contacted again

Score your own funnel

Seven things that decide whether a cosmetic or implant enquiry becomes a started case. Tick the ones your practice does today.

A new cosmetic or implant enquiry at your practice is
0 / 7
Tick everything your practice already does today.
£
Tick the boxes above to see where your funnel stands today.

Aligners, bonding, veneers, whitening, implants and full-arch work. Not check-ups, hygiene or emergencies.

The plan case behind this: three enquiries in ten book, three quarters of those attend once a deposit is held, and 40 per cent of the consultations you sit start treatment. Each unticked box applies a penalty to the stage it actually damages, so a slow first response costs you bookings, no deposit costs you attendance, and no follow-up after the consultation costs you acceptance. The advertising figure is what a properly run cosmetic campaign adds at the budget we would recommend. None of it is clinical and the first block needs no ad budget at all.

Dr Nauman Arif, dentist and founder of Supadent
Why us
"I've sat in on the consultations, and I've run the ad accounts."

I'm a dentist, not a marketer who found dentistry. Over two years I shadowed clinicians and sat with practice owners, and the same picture came back every time. Enquiries arriving at eight in the evening, called back the following afternoon. Reception chasing cosmetic leads between patients. Consultations booked three weeks out with nothing taken to hold them. Nobody able to say what a patient in the chair actually cost.

Hearing that once is an anecdote. Hearing it repeatedly, from serious clinicians, is a brief. So I built against it, and made one decision that shaped the rest: leads do not pay anyone, so I would measure success in attended consultations or not launch at all.

Not another marketer. One of you.

Dr Nauman Arif BDS, Cardiff

The team behind it

Led by a dentist. Everything under that is a specialist doing one job.

Creative direction Videography Appointment setting Paid media Automation and AI Tracking and reporting

The phones are UK dental nurses and practice receptionists, working evenings and Saturdays. The creative is filmed at your practice.

The High-Value Patient System

Four stages from stranger to treatment started. We hold every one of them until your patient sits down.

01We run it
Attract
  • Strategy and offer built around your treatments and your area
  • Creative filmed with your clinicians, refreshed before it tires
  • Media bought and tested daily
02We run it
Booked
  • AI sends a personal reply by text and email within seconds, then a trained caller picks up the phone
  • Called, and called again, until we reach them
  • Qualified on the phone, and a deposit taken
03We run it
Sat in the chair
  • Booked into your diary and warmed up until the day
  • A written brief on the patient before they walk in
  • The number everything here is measured on
04You, then us
Treatment started
  • The consultation, the plan and the case
  • Undecided patients followed up and brought back
  • The next treatment and the recall, sequenced
The patient walks in here
Filtered three times before your diary
The ad puts off the wrong people, the page shows the cost, and someone who speaks dental screens the rest.
Warm before they walk in
They arrive having heard from you already, expecting a plan and a price.
Measured to the treatment, not the click
Cost per lead, then per booking, then per attended consultation, then per patient who starts treatment.

Everyone in this market will sell you leads. We are only paid when a patient turns up.

Invisalign and clear aligners Composite bonding Veneers Whitening Implants and full arch Smile makeovers
Written into the agreement

A minimum of 15 to 25 attended, qualified consultations in 90 days. Or a pro-rata refund.

Attended means the patient sat in your chair. Not a form fill, not a booking, not a no-show. Your exact number depends on your area and your ad budget, and it's agreed in writing before anything goes live.

It's the floor, not the forecast. We expect to beat it comfortably, and we'd rather be judged on what we deliver than on what we're held to.

What sits on our side of the table

An offer is only worth considering if you can see where the downside stops. Here is exactly where yours does.

✓Your ad budget stays yours
✓Everything we build is yours to keep
✓Miss the number and you are refunded
✓We are paid on attendance, not on signing

Is this for you?

We work with a small number of practices at a time, so it's worth being honest about fit before either of us spends a call on it.

This works if

  • You're a principal or partner who can decide on budget, diary and systems
  • Invisalign, bonding, veneers, whitening or implants are already a decent share of your revenue
  • You or your clinicians close a good proportion of the consultations you sit
  • You can release a few private consultation slots a week and book them within a fortnight
  • Your clinicians are willing to be the face of your own ads

This doesn't work if

  • You're purely NHS, or private treatment is a small side of what you do
  • Fewer than one in five consultations you sit turns into treatment
  • You want leads handed over for your reception team to chase
  • You have no consented before-and-after photos or patient proof to work with
  • You're shopping on price, or you want a one-month test

The questions you're already asking

I've used agencies before and got tyre-kickers.

You were buying leads. A lead is a phone number belonging to someone who clicked, and the overwhelming majority of them never start treatment anywhere.

We're paid on patients who attend, so the pressure to filter hard sits with us rather than with you. Fewer enquiries reach your diary, and more of them are worth the chair time.

How does the guarantee actually work?

We agree a number of attended, qualified consultations for a 90-day period, alongside the monthly ad budget it's priced against. It goes into the agreement in writing before anything goes live, and the 90 days start the day your ads do.

If we come up short, you get a pro-rata refund of our fee. It comes out of what you pay us, never out of your ad budget. We'd rather commit to a number we'll beat than one that sounds impressive.

How do you charge?

A small monthly retainer plus a fee for every attended consultation. Your ad budget is separate and goes straight into your own account, where you own the data.

Most agencies take a flat retainer whether patients turn up or not. Ours is structured so the majority of what we earn depends on the same number you're judging us on. Exact figures depend on your area and treatment mix, and we go through them on the call.

What happens on the call?

Thirty minutes, dentist to dentist. We look at whether your area is still open, which treatments you want more of, how many consultation slots you can realistically release, and what happens today when an enquiry comes in.

You'll leave with a straight view on whether this would work for your practice and the number we'd be prepared to commit to. If it wouldn't work, we say so on that call rather than book you a second one.

Do you only do cosmetic work?

High-value private treatment, which is mostly cosmetic and implant work: Invisalign and clear aligners, composite bonding, veneers, whitening, implants and full-arch cases, and smile makeovers combining several of them.

We stay out of low-value treatments on purpose. They generate cheap enquiries, fill your diary and don't pay for the chair time.

Is the advertising compliant?

Yes, and it matters to us because it's our registration on the line as well as yours. Suitability wording sits in every ad and landing page as standard rather than as an afterthought.

Before-and-after images are treated exactly as testimonials are under the advertising codes: real patients, typical results rather than your best-ever case, never retouched, with specific consent that we write for you. Most practices are holding blanket consent forms that wouldn't stand up.

Patients who convert. Revenue that's tracked. Managed A to Z.

Thirty minutes on your funnel, and you keep the audit either way.

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The next step

Book your funnel deep dive

Thirty minutes, dentist to dentist. A working session, not a pitch.

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Pick a time below
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Thirty minutes on your funnel
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03
You leave with the diagnosis
01Where your marketing stands, and who is bidding against you. What your practice is running today, who else is advertising for cosmetic and implant patients in your catchment, and what they are putting in front of the same people.
02Your enquiry journey, taken apart. What happens today between someone raising their hand and sitting in your chair, and where it leaks.
03The numbers rebuilt on your figures. Your close rate, your case values, your capacity. Not sector averages.
Pick a time that suits you
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